Zero waste - what is it all about?

Zero waste, a movement aimed at reducing waste produced by people has become very popular over the last few months. Social media and magazines literally flood us with initiatives that want to increase our awareness as consumers. We can choose among workshops, cruelty and plastic - free fairs or simply get to know the offers of companies that create their products in an environmentally friendly way.   

Also, more and more famous people are trying to encourage us to change our purchasing habits. Recently, there was a campaign which was trying to eliminate plastic straws from restaurants and other public spaces. The main slogan is #suckingsucks and here is the link to the spot: 
https://www.youtube.com/watch?v=jiX5-Z8C5BI

Similar initiatives are taking place all around the world - in July this year Seattle introduced a total ban on the usage of similar products. 

In response to those intense activities, some people (probably tired of the subject) started to define the movement as a new trend, something that replaced the previously popular minimalism.  Even if it is the true, there is no doubt that zero-waste or rather less-waste activities are highly needed nowadays. Scientists claim that by 2050 in the oceans there will be more plastic than fish. Quite a scary vision, isn’t it? What is worse, it does not seem so unlikely – if you would stop for a while in the supermarket today you will see that plastic surrounds us practically from all sides – doing the shopping without even one thing packed into this material is really a difficult task . For our planet the reasons of our behavior are rather indifferent so maybe instead of criticizing we can try to change one thing?